The shortfalls of the currently acclaimed and well-known business models approaches have lead many managers to rely on simple and graphically nicely presented canvases to establish the rules of game of their businesses in already complicated markets. To my knowledge, easy and simple solution tools and frameworks never provide a fair response to a complicated issue. Business competitiveness and market dynamics are already complicated matters either to be understood as to have control upon them.
Besides, a business could have as many business models as changes the agents of the market allow the business to have.
WE DO ASSIST ENTREPRENEURS AND MANAGERS TO CREATE A SET OF BUSINESS MODELS AND REVISE THEM ALONG THE MARKET AND DEMAND EVOLUTION CURVE.
Value capture rather than creation is the key to any business model. We help managers to avoid failure by applying the concept of value capture along their business models.
The Canvas and the Aulet´s 24-step guide are the two most acclaimed tools to assist you on your business plan. However, they both hide some shortcomings. Are you curious to verify HOW suitable your current business model is, opposite to what most people consider as the two best business model´s tools?
The Spin-off Methodology Approach ®
Born as an alternative to traditional management “consulting” firms, Brodgar & Mulligan is a boutique management and a advisory firm focused on the practice of challenging established thinking and drive transformation.
Our solutions evolve around our motto ''passionate about seeking the right balance between firm´s developed degree of innovations and the grade of the sophistication of the demand in a particular geographical market''.
