We are fans of using practical models as tools to support marketing strategy development. We believe a clear, simple model gives us a framework to assess how we are doing things now compared to our competitors and so plan growth strategies for the future.
However, we think there is a problem. Over the years, many models have been developed and some are academic rather than of practical application in the "real world". So many marketing models have been developed over the years, that it can be overwhelming to know what to use and when.
WE DO HELP MANAGERS TO IMPLEMENT THEIR GROWTH STRATEGIES BY EXPLORING OUR SOFT-LANDING APPROACH MARKET DEVELOPMENT MODEL. ASSISTED BY OUR NETWORTH TEAM, WE TRAVEL TO ANY COUNTRY IN THE WORLD TO LEAD THE GROWING PHASES OF THE DESIGNATED FIRM. "YOU WILL NEVER TRAVEL ALONE"
Whether you are an SME or a large firm we will put together a team of experts of each and every nationality, so that we can visit your partner abroad and assist him/her at performing more efficiently.
We assist manager at thinking internationally as soon as the degree of the innovation offered is not in balance with the sophistication of the demand of their current geographical market.
Erroneously a diversification strategy has most times been identified as a niche search line of action. We help managers to determine the minimum viable size of any niche segment according to their firm´s cost structure.
Curious to understand first hand HOW to do business and grow internationally? Choose the country/es and we will assemble a set of local professional (member of our net-worth) so that to drive along you and visit clients any country in the world you name.
The Soft-landing Approach Tool ®
Curious to understand HOW to get astonishing results from a 4 days strategic thinking process?
My Great Little Notebook ®
Born as an alternative to traditional management “consulting” firms, Brodgar & Mulligan is a boutique management and a advisory firm focused on the practice of challenging established thinking and drive transformation.
Our solutions evolve around our motto ''passionate about seeking the right balance between firm´s developed degree of innovations and the grade of the sophistication of the demand in a particular geographical market''.
