Value proposition = Status of the value created + Share of the value captured®. Value is not always represented under the same similar terms on the demand of every country market. In fact, there is a certain balance needed of being reached between the degree of the proposed innovation and the sophistication of the demand on any designated world country market.
WE DO HELP MANAGERS TO RATE THE VALUE PROPOSITION OF EVERY PROJECT AND BECHMARK THE CURRENT PROPOSITION ON A DESIGNATED INTERNATIONAL MARKET.
We help managers to benchmark their value proposition and validate it in international markets.
We help managers to determine any intellectual property strategy according to their value proposition so that to build as many business models as required.
We help managers to enter any international market by the analysis of any interested set of partners and their both businesses model integration.
Curious to determine HOW well balanced is your value proposition with regards to the needs of international markets and foreign suppliers/potential future partners?
The Value Capture Assessment Tool ®
Born as an alternative to traditional management “consulting” firms, Brodgar & Mulligan is a boutique management and a advisory firm focused on the practice of challenging established thinking and drive transformation.
Our solutions evolve around our motto ''passionate about seeking the right balance between firm´s developed degree of innovations and the grade of the sophistication of the demand in a particular geographical market''.
